Neil Perkin

Revenue as a Lagging Indicator

This post by Paul Graham (Y-Combinator founder) is rich with unique perspective on the really big, 'frighteningly ambitious' startup ideas. I like the way in which he frames them (and they are certainly ambitious) by acknowledging that the biggest ideas are always terrifying, not just because they involve so much work, but because they seem to threaten your very identity ("you wonder if you'd have enough ambition to carry them through").

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Brands as Publishers

Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But I wonder if we're still underestimating the huge shift that this brings to marketing in terms of approach, timescales, process and resources.

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An Exit Is Not Happiness

Thanks to Liz Danzico for pointing at designer Tony Chu's response to an answer posted on Quora by Mike Sellers explaining some common blind spots for first time entrepreneurs. Mike's answers in bold, Tony's response in italics.

 

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Paid, Owned and Earned Media

My friend Nick has been busy working away on a shiny new book which has launched today, focusing on a way of viewing the communications world which is fast becoming the default: Paid media (paid for communication placed in third party channels), Owned media (brand assets with direct contact with consumers), and Earned media (customers as the channel, third party endorsements, word of mouth, advocacy).

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Is the Average Age of Entrepreneurs Getting Older?

Steve Jobs once said: "It's rare that you see an artist in his thirties and forties able to really contribute something amazing". Yet in his forties and beyond he went on to reinvent the music industry model, mobile phones, computers (again) and books.

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"Holding Knowledge Is Not as Valuable as Evaluating Knowledge"

"We are becoming symbiotic with our computer tools, growing into interconnected systems that remember less by knowing information than by knowing where the information can be found".

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The 70, 20, 10 Model

The 70,20,10 model for learning and development seeks to blend different approaches to into a sum greater than its parts. Powerful learning, the theory goes, is comprised of:

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Media = Maths + Magic

Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media.

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Reinventing Libraries

According to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libraries.

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What Is Competitive Advantage?

Terminology like competitive advantage, differentiation and value creation tend to get overused in businesses. This HBR piece on the work of Michael Porter from Joan Margretta who worked with him for almost 20 years succinctly captures how often such terms are misappropriated ("Competitive advantage, for example, is often used to mean 'anything we think we're good at'.

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