The Rise Of Product Management
The function and role of Product Management is increasingly becoming a really pivotal one in many digitally facing organisations. Having been aware of it's increasing popularity amongst media owner organisations, the growing importance of Product Management into a much broader spectrum of businesses and sectors became clear when I was researching organisational structures and resourcing for Digital Marketing on behalf of the smart folk at Econsultancy late last year. From the subsequent project on The Progression Of Agency Value that I also did for Econsultancy earlier this year, it's clear that there is also some fascinating take-outs here for agencies.