NBC

February 5, 2010

An Overdose of the Olympics

NBC has embraced a novel twist on the user-generated content phenomenon: it plans to broadcast more than a month's worth of athlete generated content, or "AGC," via Vancouver Olympics programming over its cable stations and web sites.

Jonathan Salem Baskin, NBC, Olympic Games, TV

August 16, 2008

I want My Olympics 2.0-style

by: danah boyd

Last night, I went to bed watching girls' gymnastics. I found myself very irritated. There were 24 girls in the finals, but NBC focused only on those that they thought would medal. The result is that there was tremendous downtime that the announcers filled with speculation, gossip, and historical reminiscing. I was quite irritated because what I wanted was to see more gymnastics. Anyone who is at the Olympics has to be fascinating to watch - why only focus on those who are likely to medal?

television, Internet, danah boyd, Web 2.0, media consumption, TiVo, Olympic Games, CCTV, NBC

July 21, 2008