nature

Neuroarchitecture Gets More Attention

by: Roger Dooley

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye.

Continue Reading

Another Kind of Green Marketing

by: Roger Dooley

Green marketing. “Greenwashing.” Green is the hot color for marketers these days, but there’s an old-fashioned kind of green that most of us overlook: no, not money… trees. There’s evidence that viewing trees and similar greenery can have physiological and behavioral effects:

Continue Reading

The Blossoming of Biomimicry

Continue Reading
Subscribe to RSS - nature