names

The Power of Positive Names

Most of us don’t give much thought to what we call our product, at least in terms of category. Toothpaste is toothpaste. Cars are cars. Perhaps it’s time that other businesses learn what many restaurants already know: what you call a product affects its appeal and sales. In particular, unhealthy dishes that consumers might avoid can be made more appealing.

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The Last Name Effect: Why Zimmerman Is Impatient

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches.

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What’s in a Name? Lots!

Dale Carnegie once said, “Remember that a man’s name is to him the sweetest and most important sound in the English language.” It’s a good bet that even Carnegie would be surprised at how true that statement is, even at the unconscious level.

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Weird News: Cow Names Matter

Is there something about names that attracts odd research? The last time I used “Weird News” in a Neuromarketing title was in, Weird News: Names Affect Outcomes. That article detailed research that showed a weak but significant correlation between grades and the first letter of a person’s name. Now, research at Newcastle University have found that naming cows affects outcomes, too:

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