music

Personal Entry: Pre-Alpha

by: C. Sven Johnson

While reading something yesterday concerning marketing in virtual worlds I resisted the urge to comment. Last night and again early this morning, I further resisted the temptation to post something here regarding what I’d read. And I’m now resisting the urge to slip something in. I won’t.

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The Niche of Mass

by: C. Sven Johnson

Joel Greenberg has a blog entry (Link) worth reading regarding Suzanne Vega’s upcoming concert inside Second Life. Some of what he’s getting at has come up here before (reLink). And of course scarcity is something I’m often thinking about, given my particular interests.

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Revisiting Subscription versus A-La-Carte models

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Rise of the artist site

by: David Jennings

The flipside of sites run by fans is of course sites run by artists, and yesterday the New York Times ran a feature — Sex, Drugs and Updating Your Blog (hmmm, not a bad title; I wonder if I could adapt it…) — about what it refers to as 'B-list' artists and how they communicate with fans online. 

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Fan sites RIP?

by: David Jennings

Andy Aldridge, who created one of my favourite fan sites, and whom I interviewed for the book (notes to appear here when I get round to it), is asking whether such sites are on the way out.

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Cumulative advantage versus the wisdom of crowds

by: David Jennings

There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.

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Silly retreating battles - how the music industry once again misses the point

By: Stefan Kolle

We reported earlier on the Alternate Reality Gaming (ARG the band Nine Inch Nails (NIN) is using to promote it's latest album. For a full overview of all the (brilliantly conceived) activities that have taken place, a Wiki has been set up. I suggest to take a look.

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SonyBMG believes blogging is the answer to discovery

by: David Jennings

Blogging is clearly one of the major trends in music, media and entertainment. It makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists.

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Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

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ipod is most recent advance in portable cocooning

by: Lynette Webb

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I’ve got iPods on the brain today. Here’s another quote from the same article (and book).

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