Ads are like movie trailers for your product

I’ve always been fascinated by movie trailers – not for how they entice people to see movies, but for the insights they provide into how to make great ads.  After all, ads and trailers serve a similar objective:  convert viewership into action — buy a product or go see a movie.

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Your Best, Not Mine

I was somewhat entertained during parts of last night's 83rd Academy Awards show (promoted as "Oscar" this year), but far more struck by how irrelevant it has become. It used to matter much more, and fit into a broader continuum of community and engagement.

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The Architecture of Un-blink

Over at BLDGBLOG, Geoff Manaugh points to an interesting study that estimates that we may be missing as much as 15 minutes of a 150-minute movie through the very act of blinking. What's even more interesting however, is the discovery that most movie-watchers tend to blink in unison - at non-critical moments of plot or action.

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Clicks Or Mortar? at the Pixel Palace

by: David Polinchock

I have a degree in theater and, although I haven't performed in a lot of years, I'm still very curious about how all of these emerging & interactive technologies will impact the role and position of performances. I was a children's theater person, so a lot of the work I did was called participatory in theater language, but what it meant was that there were elements of the show where we expected the children to help move the story along. 

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Movie Mind Control

by: Roger Dooley

It’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more.

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