motivation

What motivates you to go to work every morning?

What drives you to do good work every day? What motivates you to want to work for your employer every day? What are the things that your manager and your executives do that encourage you to work hard for them every day?

What motivates your staff? Do you even know? Have they ever shared with you what their motivators are? Have you ever asked them?

This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week!

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!

Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.

This post continues and completes the conversation on what it takes to be a leader (and for leadership to show up) from an ontological perspective as put forward and taught by Werner Erhard et al. There are three foundational strands to this model: ‘integrity’, ‘authenticity’, and ‘being committed to something bigger than oneself’.  

I'm a big fan of Sir Ken Robinson (particularly the TED talk he did on how schools kill creativity which is the most watched of all time). His book The Element is a powerful evocation of how finding the point where your natural talent meets your personal passion can lead to high achievement and personal fulfillment in work and in life. It all feels perfectly tidy and logical.

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study surveyed at a large number of online shoppers (2500+) to determine what would motivate them to place an order.

Two Customer Types

Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One key factor in crafting that phrase is matching its content to the customer’s mindset, and in particular to two important consumer motivations: prevention and promotion.

The funniest humor is based on truth, and answering the “why?” question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,