Monica Shaw

Measuring Facebook: Chinwag Insight 2011

Guest Post by: Monica Shaw

Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.

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Coffee Marketing: Why So Romantic?

Guest Post by: Monica Shaw

Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.

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The Best Social Media Blogs

Guest Post by: Monica Shaw

Social media blogs are a dime a dozen these days, it’s impossible to keep up with them all. We’ve been brainstorming our personal favourites here at Market Sentinel and came up with 34 blogs that we unanimously agree are great reads for people in the social media and digital planning industry.

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Tracking the Royal Wedding in Social Media

Guest Post by: Monica Shaw

It’s the first Royal Wedding of the digital age, and if you use the internet at all, you can’t avoid hearing about it. In addition to news coverage, people all over the world are tweeting, Facebooking and blogging about wedding-related gossip, photos and trivia. Many brands are taking advantage, too, with wedding-themed products like Pieminster‘s commemorative royal pies.

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Lateral Thinking: Use Social Media Monitoring to Study Your Audience and Prospects

Guest Post by: Monica Shaw

Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.

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Are Social Networks Tapped Out?

Guest Post by: Monica Shaw

A recent eMarketer report revealed that social networking has reached a “saturation point”. Currently, 63.7% of US web users use social networks. This number is only expected to grow to 67% by 2013.

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The Secret to Online Influence: Think Greek

  1. Guest Post by: Monica Shaw

People use the internet to find and share information: videos, articles, pictures, movie times, menus… you name it. We’re hungry for the stuff. But with so much information surging through cyberspace, it takes a really juicy bit of info to really grab our attention. Even then, the juiciest morsel needs to catch us at just the right moment in order to influence us.

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How To Tell a Social Media Crisis from a Problem

Guest Post by: Monica Shaw

Everybody’s a critic, especially when it comes to brands. So when someone says something scathing about your brand, how do you know when the problem is really a problem? In this post, we discuss the difference between a social media crisis and a problem. Are you ready to put out any fires?

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Beyond Cat Porn: Viral Videos as Conversation Makers

Guest Post by: Monica Shaw

The success of IKEA’s kitty-themed viral ad is as much about conversation as it is about cute furry animals.

It’s been just over a week since IKEA’s Happy Inside cat advert was first aired in the middle of The X Factor. Since then, the ad has been viewed on YouTube over 800,000 times while the making-of-the-ad documentary has had over 2 million views and counting.

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