Monica Esposito

The Global State of Social Media in 2011

Guest Post by: Monica Esposito

One of the highlights of London Social Media Week 2011 was a brilliant presentation by Tom Smith, “The Global State of Social Media in 2011,” the “most detailed global survey on consumer internet behaviours, motivations and attitudes ever conducted.” It was based on research from”71K surveys, 4 waves and 23 countries” since September 2009.

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Royal Holidays in April Generate Enthusiasm on Twitter

Guest Post by: Monica Esposito

What’s better than a royal wedding to lift up the spirits of the nation? A royal wedding with an extra holiday bonus, of course.

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Fashion Brand New Look Wins on Facebook

Guest Post by: Monica Esposito

High street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the Facebook race, leaving River Island in the dust.

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