monetisation

10 Ways to Profit from Customer Centricity

No customer-centricity programme deserves to exist without a business case. This doesn’t need to be extensive or be forensics proof. But it does need be present, if only as an estimate made on the back of an envelope. After all, any company initiative that is disconnected from the fiscal realities of business is impossible to sustain.

Continue Reading

Why “Pinterest Is the Next Facebook” Is Just a Silly Thing To Say

In the UK this morning many commuters would have read a piece in The Metro about whether Pinterest is the next Facebook. This is not the first article or blog post about this, and I fear that it will not be the last. The short answer to this is ‘no’. And the longer answer is ‘no, because they are fundamentally different, non-competitive things’.

Continue Reading

Questionable Sources

I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I wonder sometimes if marketers have been duped into believing in a social media liturgy that's actually a cover story for a concerted effort by technologists and their supporters to make money.

Continue Reading

Questionable Sources

I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I wonder sometimes if marketers have been duped into believing in a social media liturgy that's actually a cover story for a concerted effort by technologists and their supporters to make money.

Continue Reading

Are Social Networks Tapped Out?

Guest Post by: Monica Shaw

A recent eMarketer report revealed that social networking has reached a “saturation point”. Currently, 63.7% of US web users use social networks. This number is only expected to grow to 67% by 2013.

Continue Reading

The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

Continue Reading

How 50 Cent Made 8 Million Cents on Twitter

Never say you can’t make money from social networking. This is what the social media gurus at StrawberryFrog keep telling me. Don’t believe them. Just ask rapper 50 Cent.

He’s allegedly used Twitter to make more than $8m in just two days, by using the micro-blogging site to promote a company he has shares in.

Continue Reading

Social Layers of Meaning: Correcting the Nearsightedness of Media

As Steven Johnson notes in his wonderful new book, Where Good Ideas Come From, innovation often happens when hunches and concepts from different disciplines bump up against each other in ways that are unpredictable and unplanned. This has implications for the future of media, which has been entirely too nearsighted in its approach to re-inventing itself.

Continue Reading

Square Peg, No Hole

There’s been lots of talk this year about using advertising to “monetize” social media tech like Facebook and Twitter. I want to go out on a limb and suggest that the idea is a deal with the Devil, at best, because it misses (and misuses) the point of the media.

Continue Reading
Subscribe to RSS - monetisation