mobile

12 Reasons to Rethink Mobile

Mobile is at the forefront of rethinking communication. But in order to understand its potential we need to look beyond the SMS’s, the appvertising and the text voting. We need to stop thinking of mobile as a technology and a tool, and look at it through the eyes of people and their behavioral abilities; because its people, not features, that should drive innovation in communication.

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What Is the Future of Mobile Phones? Will There Be a Physical Phone? The Future Is Interesting.

Where is mobile going? It is the hottest space right now to be in and will remain so for another 10 years as it evolves and converges. Not sure what mobile means when most devices will have the wireless networking capability be it 4G or 5G. VoIP will remain a disruption for years to come as it takes over older telco infrastructures now threatening mobile operators that have yet to embrace VoIP and will suffer the consequences.

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What Is Mobile?

In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile” was.

Holding up his iPhone, iPad and laptop, saying that he used them all on the go, and as their size and portability really didn’t make that much of a difference – could some, or all of them be categorized as mobile?

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Video Gets More Attention on Mobile Devices than on the Desktop

Web video viewers stick around longer on mobile devices than they do on the desktop, according to this article on the Forbes blog.

The habits of 125,000 unique mobile visitors were analysed and it was found that, iPad users look at videos for 5 minutes, Symbian users for 4.1 minutes, Android users for 3 minutes, and iPhone for last 2.4 minutes.

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Traditional Media Is Haemorrhaging Its Lead as Music Discovery Platform

I'm emerging briefly from hibernation again, as I'm astonished at how this Myxer report's findings on music discovery are being reported. The research is based on a US sample of people who download mobile entertainment.

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Future: Cell Phones as Personal Information Filters

This article was originally written for and published by Canvas8 in November 2009.

Pay no attention to the man holding the receiver; it’s the phone itself you’ll need to impress.

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AT&T's Breakout Strategy

With a carrier-agnostic iPhone coming to market later this summer, the conventional wisdom is that AT&T will lose customers (its phone coverage and iPhone service haven't been stellar) and a lot of profits (some say the iPhone has been not only its brightest but biggest single source of earnings).

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11 Ways the iPad Can Be Used for B2B Marketing (aka a List of App Store Apps All B2B Marketers Should Be Using)

Guest Post by: Maria Pergolino

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact. I disagree.   

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Morgan Stanley’s Mobile Internet Report 2010

We wrote a couple of weeks ago about the role of mobile in the Japanese social networking market. It is a market where consumer internet use is driven as much by mobile devices as by PCs. Japan, and other Asian markets, are known for having more established mobile internet usage than in Europe, America or elsewhere. Therefore it is great to see a report that highlights the growth and development of the the global mobile internet marketing.

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57Million iPhones Worldwide = Lots of 50-plus Users

Those of you who can remember the heady days of the dot.com era will know the name of Mary Meeker. She was guru, par excellence, about all things digital. Well she is still at it and has recently directed a study about the Mobile Internet for Morgan Stanley (Dec 15, 2009). She studied the rate of change spurred by the iPhone and all of the technologies and services it has spawned. Here is just one of her observations.

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