Tell Me Something That Matters To Me

The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.

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Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?

Listening to the Steve Jobs biography by Walter Isaacson I am left with the impression that nothing was more important to Steve Jobs then using technology to produce great products that delivered a great user experience.  Good enough was good enough, even great, for many in the computer industry.  Only insanely great was good enough for Steve Jobs.  Anything less was simply not good enough, it was not ‘art’ and not ‘worthy of artists”; great artists don’t want to put their names on good enough art.

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Stats That Show Why You Need a Mobile First Approach Now

The other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward.

My reply, was previously organisations have been talking about a digital first approach.   In other words, concentrate on online channels and content 1st, which then filters into the offline world.   However now the priority has to be mobile first,  you cater in the 1st instance for people who may be consuming your content via their smartphones.

Sounds obvious enough, but some recent stats demonstrate the need to move from theory to practice:

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Mobile Is So Money: The Future of the Internet

Across Silicon Valley, companies like Google and Facebook are waking up and realizing that the future of the Internet is no longer taking place on the desktop or laptop - it is taking place on the tablet and smartphone. As a result, there has been a huge land grab in 2012 to control the future evolution of the mobile Internet.

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Mobile Commerce: How Brands Are Falling Behind

Guest Post by: Katie Glass

A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing.

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Killing Retail Giants

(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these posts and focus specifically on small businesses.

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Mobile Multiplier or Mobile Divider?

The rapid proliferation of mobile devices is making it possible for not just communities, but also entire nations, to narrow the digital divide between society's have's and have-not's. Not only are these mobile devices more affordable for lower-income individuals, they also are more accessible for individuals in hard-to-reach or under-served areas.

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Will Mobile Devices Kill the Credit Card?

New innovations in mobile banking are making it possible to transfer the entire payment experience from the plastic credit card to your mobile device. New upstarts with funny names that sound nothing like typical financial names - like DwollaVenmo and Square - are going far beyond just enabling you to use your mobile devices to check balances on-the-go: they are transforming mobile devices into payment mechanisms at point-of-sale destinations around the nation.

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The Growing Hipness of Mobile Wellness

Your mobile wireless carrier may soon have a say in the way you think about health and wellness. AT&T, through its Emerging Devices unit, plans to offer for sale health-tracking clothing equipped with wireless sensors that enable you to track your heart rate, body temperature and other vital signs -- and then send all this data to a site where a physician can access it.

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It's Looking Up if You're Looking Down

Far too many people are walking around with their heads immersed in their tiny mobile devices, or communicating affectionately with their tiny smart phones while out in public with perfectly acceptable human companions. The only problem, of course, is that humans are not evolutionarily equipped to act like this – and that inevitably leads to awkward scenes like people running into things on a city street or couples awkwardly texting with other people while having dinner "together."

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