The US mobile industry has been in a clear state of duopoly with Verizon and AT&T occupying about 70-75% of both consumer and enterprise market. T-Mobile is attempting to disrupt the current status but the impact will not be sustainable, although its Uncarrier attack effort is causing a lot of noise.
Continuing the series of blog posts examining the early results of the customer service channels adoption and usage study generously sponsored by KANA, a Verint Company (read the summary here, the previous entry on social here, and watch this blog for the next entry in a week) I want to address some of the findings around mobile customer service.
One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when.
Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users, mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer.
I was on a podcast panel a few weeks ago and we got to debate whether coupons were the killer app for mobile marketing. I said I didn’t think so, though the idea is certainly valid and lucrative The real mobile opportunity, however, makes coupons look like a Foursquare check-in.
You will need to click on the image, but it shows the demographic profile of the survey audience since the first study in 2005. Interesting to see the way the original survey hardly included any oldies and how the current one is much more aligned to the Australian population age distribution.