mobile search

Marketing by Key Moments - Another Name for Goal Centred Marketing?

 

This article by Google is all about the key moments in our life when we want something to happen and we grab our mobile and look for the answers. As Google puts it:

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The Future Battle of Search Will Be in Social Mobile. Does Social Search Make Any Sense?

A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what Apple's intent was. This move has big implications for the future of mobile search and is just a first step into the game.

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