mission statements

Manifestos > Mission Statements in a Connected Age – 5 Reasons Why, 10 Faves and 12 Tips to Write Them Well

Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww, too bad, I was so hoping you could play it back to me.

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Vision, Mission, Schmission

by: Sigurd Rinde

This is a true story. Nothing big, I was just reminded about it when reading David Weinberger's Oh why can't the marketers ... learn ... to ... speak over at Worthwhile.

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Watch 'The Art of the Start' Video

by: Guy Kawasaki

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Mantras Versus Missions

by: Guy Kawasaki

Who among us has not had the horrible experience of an corporate offsite to build teamwork and to craft a mission statement? The offsite usually went like this:

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