Millenials

The image company Shutterscock has published some data showing how open minded and inclusive Gen Z and Millennial marketers are when it come to using imagery and advertising messages that embrace same-sex couples, transgender models, people with disabilities and gender-fluid models.

Big round of applause!!!!

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

This analysis from Nielsen is amusing.

The global survey found that trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years.

Digital disruption to the media began early in the days of the Internet throwing every media company into a crisis mode. Now this is happening again - this time, even homepage viewership is on the decline. I am not saying this is the death of the webpage, having a webpage or content site is simply not enough. 

There is a lot more talk about Millennials in the media. This is the age cohort born somewhere between the early 1980s and early 2000s (i.e. they are somewhere around the age of 17- 35).

I had to laugh when Marketing magazine had a headline "Millennials look for experiences over possessions." I thought that I had read something like that before and then remembered a blog posting back in 2008 that said something very similar only this time it was about Boomers.

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere.

Millennials (those born from 1980 onward) are a key target for many brands and marketers. Whilst older groups are still the largest media audiences these under 35s have unique digital consumption habits. As they get older, these habits will only become more mainstream. So understanding more about this audience, and how they use digital tools and technologies, is critical for any brand.