The ad world has weighed in on the new Microsoft commercial that features Jerry Seinfeld shopping for shoes with Bill Gates, and most reviewers think the same thing as most regular folks: it makes no sense.
I was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased that Vanity Fair is embracing our industry - Advertising - because advertising is on the rise, is defining culture, and a more influential industry than the entertainment industry. V cool.
Lynn Marentette, in one of her superb Blogs, Interactive Multimedia Technology, (Lynn is also the author of TechPsych and Technology-Supported Human-World Interaction ) reports that Sheraton hotels has partnered with Microsoft Surface to implement a Virtual Concierge application. She also challenges us to think how this could play out in classrooms, libraries, information centers, and other public spaces.
I was in London with clients last week and I’d also had a meeting with my friend at WPP head office (see picture of their modest head office which houses the best financial minds in the business). We had a great discussion about how they see the ad world’s future.
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