Disposable Advertising, or Don't Kill the Microsite

The Subservient Chicken site attracts 10-20K unique visits each month.

The debate about their increasing irrelevance aside, if we are going through all that trouble to build campaign microsites, why are we always in such a rush to pull the plug on them when the campaign is over?

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Augmented Reality Microsites: First Impressions

by: Ilya Vedrashko

Since I got my webcam upgraded anyway, I thought I'd do a follow up on the Augmented Reality is The New Second Life post and spend a lunch break looking at a few recent implementations of augmented reality in promo microsites.

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The Micro-site Isn't Dead. (It's Just Not Useful)

by: David Armano

If there’s one type of headline that gets attention—it’s about claiming the death of something. Well, I’d like to proclaim the “un-dead” nature of a format which I think has the potential to become something more powerful than we are currently seeing today.

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