micro interactions

A nice reminder from Chris Brogan. I recommend watching the entire talk—it's only 10 minutes. Here's what you need to know: as an observer and active participant of the social web for several years, I've seen the power of serendipity influence how business gets done. Business leads coming in through Twitter because the person inquiring somehow stumbled upon you via the web and after following you for a while, they decided it was time to talk business.

by: David Armano

Macro is the new micro.

How Important Is It For Social Media Leads To Eat Their Own Dogfood?

by: David Armano

Tomorrow, I'm giving a talk to a global group of executives from Citi, one of our clients. I've revised "Micro-Interactions" and really feel good about the direction it's moving in.

by: David Armano

So here's a presentation I gave recently to a client. I'm thinking through the concepts of "Micro Interactions" and "Direct Engagement".