Michael Hoexter

The Electron Economy Part III: The Challenge of Mobile Energy Storage

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Building the Electron Economy, Part II; Smartgrids, Supergrids, Ecogrids and Hypergrids

by: Michael Hoexter

In my previous post on the electron economy, I discussed the desirability of building out the electricity-based energy system as a means of harnessing most renewable and carbon-neutral forms of energy.

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The Electron Economy: the Energy Future is nearer than you think ...

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The Concept of Sustainability Part II: Addendum

by: Michael Hoexter

In my post earlier this week on the Concept of Sustainability, I left out an important bullet point. As I had thought about my post over a period of days sometimes without the help of a computer or pen and paper, I suppose it was not such a surprise that something would get left out…

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The Concept of Sustainability: Internal Diversity and Points of Conflict

by: Michael Hoexter

Sustainability has become one of the virtues with which almost every intelligent person and organization wants to associate themselves.

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Welcome to Michael Hoexter

While green is already the dominant colour of the futurelab look and feel, we also want to bring some further colour to our content.  To that effect we would like to welcome Michael Hoexter as our second "green" blogger to our stable of contributors.Michael is a green sales and marketing professional with a background in psychology, more particularly linguistics and semiotics.  This means he approaches marketing by looking at the degree in

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Biofuels: A Long Detour on the Road to Sustainability?

by: Michael Hoexter

I have watched the development of the biofuels debate from something of a remove but also with a generally positive, well-wishing attitude towards the use of renewable biofuels to substitute for the use of fossil fuel energy. What is not to like about a solution to our energy woes that involves helping farmers and growing green plants?

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Walmart, Milk, and the Future of the Organic Standard

by: Michael Hoexter

The coming of the Walmart leviathan to the world of organic food has over the last year been viewed with trepidation by the organic food movement.

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“Who Killed the Electric Car?” and the Power of Marketing

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The Death of Hydrogen? Fuel Cells, Marketing and the Future.

by: Michael Hoexter

h2Hydrogen has been one of those bright shiny ideas that has caught the fancy of technologists and politicians alike. Here was a clean fuel that you could get behind: the only emission it produces was good old H20 and major automotive companies and very smart academics were working on making it happen.

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