metrics

Technorati - Why Crossing The Chasm Is Not Always a Good Idea

Continue Reading

The Five Stages of Marketing Accountability

by: Jon Miller

The five stages of Marketing Accountability are:

1. Denial

"Marketing is an art, not a science. It can't be measured. The results will come, trust me!"

At first, the CMO may deny the need to be accountable for results. Becoming stuck in this stage often leads to Marketing's isolation from other departments and executives.

Continue Reading

Measuring Green Blogging Influence

Continue Reading

7 Strategies To Building Sales-Marketing Alignment

by: Jon Miller

As buyers take more control over their buying processes, building alignment between Sales and Marketing teams is now more important than ever. Yet despite the fact that they are pursuing common objectives (growth and revenue), Sales and Marketing all too often suffer an antagonistic relationship. Why can’t we all just get along?

Continue Reading

NPS - what is it REALLY good for...

To follow up my previous post on the Net Promoter Score (NPS) being under fire, I would like to engage the readers of this blog in a discussion on the use and value of the NPS in itself. I will be listing some (rather random) thoughts and musings on the NPS to get your insights and ideas.

Continue Reading

Why You Need Marketing Operations

by: Jon Miller

Modern B2B marketing requires a new set of "left-brained" skills, including:

Continue Reading

9. Stop being a cost center

by: Jon Miller

Too many CEOs and CFOs think of marketing as a cost center. Left unchanged, this attitude makes it almost impossible for a CMO to succeed. Take the following example, courtesy of Anne Holland at MarketingSherpa:

Continue Reading

Earn a Seat at the Revenue Table – Part II

by: Jon Miller

In Earn a Seat at the Revenue Table – Part 1, I asked how can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table.

Continue Reading

Interview with Tony Ulwick, author of What Customers Want

By: Chris Lawer

Roger Dennis, over at IdeaPort, posts a multi-part email interview with Tony Ulwick, founder of Strategyn, and creator of Outcome-Driven Innovation (ODI) and author of What Customers Want.

Tony talks about how he originated the concept of ODI and the underlying principle of understanding the jobs that customers are trying to get done:

Continue Reading

Banner Impact on Search Click-Thru

by: Jon Miller

Seth Godin recently had a post called The 249% Solution, in which he referred to a Yahoo! study on how brand ads and search ads interact. The study found that for one Yahoo! client, (Harris Direct, an on-line brokerage), a "reasonable buy of banner ads" grew unaided brand awareness by 7% but increased clicks on text paid search ads by 249%.

Continue Reading
Subscribe to RSS - metrics