metrics

Nielsen Creates a New Web Metric - Ad Clutter

by: Dick Stroud

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

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Measuring Social Media (3) - Podcast Interview with David Armano

by: Mark Rogers

David Armano of Critical Mass, author of an excellent blog on social media - what he calls micro interactions - gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.

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The Dim Bulb Equation

by: Jonathan Salem Baskin

I'm not satisfied by any of the answers I've heard for measuring branding because I'm not convinced we're asking the right questions.

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Doing the Math

by: Jonathan Salem Baskin

Anheuser-Busch last week rejected InBev's acquisition offer, and ran a full-page newspaper ad to explain why.

It seems that its brand is just too valuable.

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Branding, the Island

by: Jonathan Salem Baskin

Billions have been spent on systems intended to strengthen relationships between companies and consumers. Endless books have been written about it. You can't have a conversation at work, or produce a slide presentation, without talking about how much you worship customers, believe in customer-centricity, or otherwise praise their position as your Guiding Light.

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Measuring Social Media

by: Mark Rogers

How do you build brands post-Google?

As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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Organisational Performance - the Best KPI Ever

by: Sigurd Rinde

"Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organisation define and measure progress toward organisational goals - The act of monitoring KPIs in real-time is known as business activity monitoring (BAM)."

Usually applied to individuals, but why not one that can be applied to the organisation proper?

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Putting Disruptive Innovation to Work - A Conversation with Lead Author of the Innovator's Guide to Growth

by: Idris Mootee

There’s no shortage of disruptive innovations out there and every start-up has a disruptive idea to create the next big thing. Lots of media play as it is an industry that will continue to attract disruptions due to its very nature. Just look at Joost and Vudu. Joost founded two years ago to provide a global TV distribution platform, melding content owners, advertisers, and users into a single community.

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How to Score a 90% or More Customer Satisfaction

Lots have been said about customer satisfaction see at the end of this entry for entries on this blog about customer satisfaction). Organizations struggle to get their customer satisfaction scores under control, they “need” or want to get them to a certain number (for some reason, 76% seems to be the magical number most of them are trying to reach today, slightly lower than the 80% we saw couple of years ago).

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Naivety Scene

by: Sigurd Rinde

Every year organisations have a tradition where they create a naivety scene, a seasonal activity called

budgeting.

It comes in the form of a tug-of-war between those who crave high income figures and low cost estimates so they look good and can keep up the pressure on their underlings - and the forces who fight for more leeway and less pressure so they can have an easier life next year.

May the best man win.

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