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Social Media Dashboard: Dec. 2011 Version and Analysis

A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social media dashboard together, one that would be monthly, more appealing to managers than the weekly slapdash XL fires were produce for ourselves, and yet would be a useful tool for decision-making. Here is – below – its December 2011 version.

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Measuring Facebook: Chinwag Insight 2011

Guest Post by: Monica Shaw

Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.

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The Struggle Continues in Measuring the Value of Design

It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way”.

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Do You Believe in Life after Likes? Measuring Social Business

Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find valuable perspectives from a variety of practitioners ranging from Ford’s Scott Monty, to Citi’s Frank Eliason, and HP’s Liz Philips among many others (disclaimer, HP is an Edelman client).

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The ROI of Your Mother

From Chris Brogan's blog

"Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?"

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10 Tweetable Lessons in Marketing Analytics and ROI

Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these discussions is Jim Lenskold, president of the Lenskold Group and someone I’ve long admired as a thought leader in the space.

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Targeting Influence

The e-mail landed in my inbox and I immediately had 2 reactions. The first, was that of marveling at the brilliance of the idea—one of the ways Klout will seek to monetize will be through targeting influentials in a new kind of e-mail marketing initiative based on ones influence. I can see a great deal of brands signing up for this—who wouldn't want e-mail access to individuals on the Web with large and effective social footprints?

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Are Quora Votes A Viable Metric? Influence, Popularity, Expertise, Campaigns & Currency.

As I mentioned in my brief recent post on Quora, I would be digging into it a bit more. First, if you want to know more about the service, here is one of the best descriptions around. I particularly like this part:

"
It’s like the community side of LinkedIn, merged with the organic networking of Facebook, smashed up with the informative aspects of Wikipedia, topped with a dash of the “I just can’t see this catching on” from Plurk. With blog comments."

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5 Technologies Shaping the Future of Social Media Measurement

Guest Post by: Monica Shaw

One of the things that continues to amaze me about social media measurement is how quickly our abilities are evolving with the ongoing changes in technology and the Internet. Computers are getting faster, math is getting slicker and the number of people working on social media measurement is multiplying like a viral tweet.

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How Do You Get a Billion Hits on YouTube?

My story this week in FORBES:

http://blogs.forbes.com/marketshare/2010/11/19/how-you-get-a-billion-hit...

When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to generate big viewership numbers on YouTube at a time when paid media budgets are being slashed.

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