Twitter Short Codes – Microsyntax

Hashtags emerged some time ago as a way for people to indicate keywords in their tweets, metadata if you like. Usage was simple, just put a # before any word and it became a #hashtag. Search engines could filter through the noise for # and find metadata about the tweets. This works well for custom words that you want to create on the fly, but what strikes me is there is an opportunity for sets of letters or codes that have meaning in of themselves without the need for that additional character of the hash tag.

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Personalization for Dummies

by: Gary Hayes

Ok your not a dummy but you may need a little primer in some of the basic personalization terms and mechanisms - these are broad enough to include Personal TV applications, eCommerce on the web or Broadband/IPTV and mobile video/audio and gaming.

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