Merrill Lynch

Bright Lights Project: Merrill Lynch

Merrill Lynch spent the past year studying consumers to discover that paying for retirement is foremost on their minds, and will spend $20 million launching a new brand platform touting its local advisors' relationships with their clients. It's also going to shift money from TV and print advertising to media partnerships, baseball sponsorship and, of course, an iPad app.

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Merrill Lynch 2008 Internet Trends Report

by: Guy Kawasaki

A broker friend of mine sent me this Merrill Lynch report, "Top Internet Themes for 1H'08", by Justin Post. The report contains useful information if you're in online businesses. It discusses these six themes/events:

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