media

People Respond: The New PR

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Changes Today are Comparable in Impact to Birth of Mass Media

by: Lynette Webb

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People Formerly Known as the Audience

by: Lynette Webb

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Thought of the Day

by: David Armano

"Advertising is the next big industry to suffer huge upheaval thanks to the internet. They may think they’re already there, but they’re not, not by a long shot."

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Commentary: The Future of Advertising

by: Ilya Vedrashko

The summer issue of Strategy+Business came out with "A Field Guide For The New Marketer."

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All For One...

by: David Polinchock

And one for all was the rallying cry for the Three Musketeers, but nobody would ever think to use it for a tagline for the advertising business. While I'm sure that there has always been some adversarial elements to the buying of media, my experiences and the anecdotal stories I'm hearing about this year's upfront seem to paint a pretty bleak picture of our industry today.

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What Would Disney Do?

by: John Sviokla

I often wonder what Walt Disney would be doing if he were alive today (e.g. WWDD). My guess is that he would be pioneering internet content, for more than any person in the history of entertainment, with the possible exception of a few Roman Emperors, he was willing to push the boundaries of new technology to create entirely new experiences.

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Dematuring of Marketing & the TMT Cluster

by: John Sviokla

Many years ago Peter Drucker pointed out, with the clarity that few management writers achieve – that corporations exist to create customers and serve them.  Marketing is the art of creating customers.  (It is true that assessing great management writers is like judging a strength contest among toddlers; nevertheless…)

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Icon Brands and Why Everyone Needs One

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What do Movies and Junkyards Have in Common?

by: John Sviokla

Strangely, the media businesses and industrial companies are both facing a similar challenge – the dead hand of the past is influencing today’s product/service strategy.  The article in this week’s WSJ on Schnitzer Steel Industries, Inc, and other junk yards is one example of a growing trend in the global economy – the merging of the new and the used market, or in media, the merger of the “now” and the “then” market. 

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