media

Brain Branding Story Grows Legs

by: Roger Dooley

When we wrote Brain Branding post yesterday, most of the mainstream press hadn’t picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly forty related articles by this morning, including:

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Whatever Happened to the Readers Digest?

by: Dick Stroud  

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Ten Questions with Amanda Congdon

By: Guy Kawasaki  

Amanda Congdon was one of the first, if not the first, videoblog sensations. As a host of Rocketboom, she had approximately 300,000 viewers in the spring of 2006.

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Viewers Annoyed by In-stream Ads

By: Ilya Vedrashko

Monetize this. "More than 80 percent of Web video viewers polled by Forrester Research called in-stream ads -- placements that appear before or after clips -- "annoying" and 75 percent said they ignore them."
-- adweek

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Advertising Age - MediaWorks - Street Furniture Gets Interactive

by: David Polinchock

From Ad Age:

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this video is important

by: danah boyd

Please watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to BoingBoing).

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pre-election cynicism

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From Mass Media to Masses of Media

by: Lynette Webb

 Click image to enlarge.

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Modern B2B Marketing Defined

by: Jon Miller

The focus of this blog is to discuss new ways of thinking about B2B marketing, from best practices in lead acquisition and nurturing to marketing accountability to community-based marketing.

It is clear that traditional marketing approaches are no longer acceptable. Some reasons why:

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Old Media Stands on Verge of Golden Age

by: Lynette Webb

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