One Word Equity - Saatchi’s Brand Strategy

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“Research says” – don’t you believe it

by: Dick Stroud

A couple of bits of ‘research’ about the 50-plus have recently been published that the press have picked up chewed around, attached a catchy headline and blurted out.

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Market Landscape 2007: Is Green the New Common Sense?

by: Michael Hoexter

Taking a break from my series on the electron economy, I wanted to share some impressions from the changing market and media landscape.

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The Top Ten Reasons Why PR Doesn't Work

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'I Am the Media', Now on Slideshare

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to remember or to forget? on babies and beer goggles

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Innovation as a 'transitional iteration'

by: Dominic Basulto

In the current issue of New York Magazine, Kurt Andersen describes the changing dynamics of the media business, with a focus on how established media outlets like the New York Times and Washington Post are dealing with the explosion in popularity of online video.

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Tipping the Media Scales

By: David Armano

A funny thing happened on the way to the World Economic Forum.  OK, actually it didn’t happen until the end.

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Prediction 4: The Advertising Backlash Grows

by: David Polinchock

As the consumer becomes more empowered, expect to see additional litigation and regulation as people strike out against advertising and its continued encroachment into every aspect of our lives.

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Key Is to Produce Something that Pulls People Together and Gives Them Something to Do

by: Lynette Webb

There's a great discussion happening online about "transmedia planning", which some are mooting as a replacement for the 'media-neutral planning' concept.

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