media

Matt Ingwalson - Goodsone does Lunchtime Chats

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The Measurement Excuse

by: David Polinchock

This thought has been running around my head for quite some time, but a couple of recent events & conversations have really galvanized it for me. It's how measurements and new tools keep circling each other.

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Experience, Social, Word of Mouth. Is it All Just Advertising?

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Media vs. Agencies

by: Ilya Vedrashko

Micropersuasion quotes Booz Allen Hamilton as saying agencies are in trouble because media are encroaching on the traditional agency turf:

* By 2010, 53% of media companies surveyed expect to do more business directly with marketers. The majority of marketers (52%) feel the same about publishers

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When Everyone Is Shouting, Consumers Adjust Their Volume Control

by: Idris Mootee

This
has been a  busy but productive week and I am now working on updating
my slides for the second  presentation which I will post here tomorrow.
Next week we will get deeper into how brands are built and how to
manage brand meanings. I do look forward to more great feedback from

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Media Co-habitation and Experience Design

by: Idris Mootee

I
was running an offsite scenario planning exercise with my three
business partners yesterday on the future of broadcast media. A lot of
interesting foresights came up. Just want to share some of the thinking
and after thoughts with you here.

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Web 2.0, Media 2.0 and Agency 2.0 - What Do You Mean?

by: Idris Mootee

I
wrote about Media 2.0 a few weeks ago and I want to write more on this
subject. I have been meeting with a lot of senior executives and
clients these days and when I ask people what is Web 2.0, some are
quick to list an inventory of tools (trust me, we have numerous debates
on this among ourselves before we started idea couture and we were

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Infinite Touch Points

by: David Armano

I am fairly certain that we are moving toward a time where the way we
interact with brands and their products and services will seem infinite.

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Must-Watch Video: 'Free: The Past and Future of a Radical Price'

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MIT Media Studies Grad Theses

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

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