media

Convergence

I'm giving a keynote at a YouTube event this week and as part of the prep for it I've been thinking about interfaces, prompted in part by John's excellent reviews of the iPad as TV, only more so. The launch of the iPad has already been pretty successful. Carl Howe asserted that, at less than 120 days since announcement, it will "likely take the crown for the fastest consumer product growth to the $1 billion revenue mark in history".

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Interactions, Engagement & Ecosystems

A "media" model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology. There are essentially three forms of digital engagement which can often overlap (engagement in a single initiative can include all three types) but each form can tend to dominate the experience. It’s important to remember that the type of engagement is contextual to what a participant wants to accomplish.

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Sports & Weather

If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media experiences we can always trust are sports and weather. Here's why:

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Shouldn't Brands Starting Own Their Own Media Channels?

There is an African proverb that says: "Two men in a burning house must not stop to argue."

The media business, and especially the News Media business is going through tough times. It's being hit from the left by a stubborn recession and on the right by massive waves of new technologies.

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Text Is the New Multimedia

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010)

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Twitter vs the British Press (the Cases of Carter Ruck and Jan Moir)

Two things this week have shown the weakness of the traditional media outlets in the face of online communities of people. On Monday a judge issued an embargo on the Guardian newspaper to stop it reporting a question that was asked in the House of Commons. Within 18 hours not only had this embargo been lifted, but the question itself had possibly become the most reprinted and widest spread question ever raised in the British Parliament.

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The Marketing Take on David Letterman’s Sexual Exploits

I have to be honest with you but what David Letterman did or didn’t do and the ensuing media coverage has passed me by.

I received an e-mail from somebody at Vibrant Nation that made me think again.

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The Return of Dangerous Ideas

Browsing the local magazine newsstand over the weekend, I was struck by how many "Dangerous Ideas" are out there in the business, political and cultural worlds, ready for public consumption. On the cover of FORTUNE magazine, for example, there was a suggestion that maybe - just maybe - it's time to legalize marijuana.

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The Irrelevance of Digital

There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over.

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Media Disruption Continues as Attackers Fail and Defenders Wonder What's Coming Next?

I am just counting how many industries today are getting near their industry breakpoints, accelerated by the current crisis and changes in consumer attitude towards anything. With macro forces pushing a collision between previously unrelated industries and the smart ones know a reset is necessary. Media is on top of the list.

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