media planning

November 10, 2010

Earned Media Planning

In 2009 the smart guys at Nokia started to think about categorising and planning media according to how it was evolving. The “earned media” category was a nice way to summarise all activities related to social networks and social media.

Matthew Rogers, earned media, media planning, social media, presentation

January 5, 2009

Stop Talking about the Recession - No Way

by: Dick Stroud

recession, media planning, media comsumption, Dick Stroud

May 17, 2008

100 Million Hours of Ads a Weekend?

by: Ilya Vedrashko

You might have already seen Clay Shirky's now famous speech about cognitive surplus given at Web2Expo and the dramatic comparison of the time spent watching TV (200B hours a year in the US) and building Wikipedia (100M hours total).

media planning, Ilya Vedrashko, media consumption, advertising, TV

February 4, 2008

Clients Are Demanding Agencies to Reinvent Themselves

by: Idris Mootee

WSJ reported today that the Web's emergence is now forcing ad executives to
succumb to marketers' demands that agencies reinvent how ads are created, and
forget their TV-centric approach. This is a really good piece that reflects
exactly the big challenges. They reported that clients are even calling
for changes in the way ad firms are structured. But until now, few advertisers

media planning, digital marketing, customer insights, change, agencies, advertising, Idris Mootee

November 21, 2007

Stop the War

Advertising and media planning is still littered with military analogies. We 'launch campaigns', 'battle' for attention. We talk about 'target' audiences, 'hits', 'strike rates', 'impacts'. We base our thinking on 'strategies', we deploy 'tactics'. We desire 'captive' audiences.

Neil Perkin, media planning, audience, advertising

April 19, 2007

Sim Game Teaches TV Ad Planning

by: Ilya Vedrashko (via Business&Games)

TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.

people, media planning, gaming, ads, TV, Ilya Vedrashko

April 4, 2007