media consumption

July 11, 2007

'The consumer is being consumed'

This video clip from 1973 is an oldie but goodie. New York Magazine recently profiled sculptor Richard Serra, who is currently the subject of a new 40-year retrospective exhibit at MoMA.

Dominic Basulto, video, public awareness, media consumption, control, advertising, TV, Richard Serra

May 31, 2007

More 55+ Internet users than 35-44 year olds

by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

grey, consumer behaviour, UK, Dick Stroud, online, media consumption

May 19, 2007

Fascinating facts - handle with care

by: Dick Stroud

Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender. If you want any proof of how age segmentation is a total waste of space it is this data.

ukweb719157

customer insights, UK, Nielsen, Dick Stroud, ratings, online, media consumption, grey, data analysis

May 7, 2007

More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

media consumption, interactive, advertising, TV, Joost, Ilya Vedrashko, online, on-demand media

May 6, 2007

TVâs Silver Age

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading. These are three extracts that particularly caught my eye.

grey, age neutral, TV, Dick Stroud, young, media consumption

May 1, 2007

Social Media Disrupts All Company Communication

by: Karl Long

I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.

Karl Long, social media, online, media consumption, long tail, customer engagement, communication, brand management

May 1, 2007

AddArt

by: Sebastian Campion

AddArt is a subversive Firefox add-on currently being developed by the American artist Steve Lampert.

AddArt, on-demand media, media consumption, art, ads, Steve Lampert, Sebastian Campion, online

April 28, 2007

Embracing the Long Media Tail

by: Dick Stroud

media sources, media consumption, long tail, customer insights, Dick Stroud

March 17, 2007

web 1-2-3

by: danah boyd

I'm often asked what "Web 3.0" will be about. Lately, i have found myself talking about two critical stages of web sociality in order to explain where we're going. I realized that i never succinctly described this here so i thought i should.

social networks, online, mobile, media consumption, danah boyd, consumer generated media

March 4, 2007