media consumption

If the News Is That Important It Will Find Me

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Human Nature Will Drive the End of Advertising as We Know It

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how youth find privacy in interstitial spaces

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Social Media and Social Network Marketing

by: Scott Goodson

Ever since the Brian Morrissey, Adweek piece came out last week stating that "Agencies 'Don't Get' Social Media" there has been heightened desire by major consumer advertisers to know what social media is, who is doing it best, and how can they benefit from it.

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Social Media Biggest Shift In Marketing Strategy Since Television?

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The Globalization of Facebook

by: Scott Goodson

Fred Wilson points out in his blog that Facebook is not experiencing a decline but rather it has reached a plateau in the USA. Look a few feet outside the US border and we see a very different picture.

His post was in response to Erick Schonfeld's blog talking about Facebook fatigue and the flattening of the facebook growth curve in the US.

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Despicable Use of In-Game Advertising

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Being Peter Kim: What's Wrong with Mobile Marketing

by: David Polinchock

If you want to know what's wrong with advertising and why it has so many problems, take a look at the list of reasons that mobile advertising isn't working. You'll notice that not one person mentioned there's no real value for the consumer. That's why mobile marketing isn't working right now.

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Edelman - Where Have You Been for the Past 5 Years?

by: Dick Stroud

There is an article in advertising Age called the:" The Misunderstood Generation". I can never work out if AdAge is on subscription or not. Anyway here is the gist of the thing.

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What Do You Do During Commercials? 95% Not Watching

by: Karl Long

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn't know which half :-)

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