media consumption

Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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Innovative Ways of Seeing: The Art of Social Data

by: Dominic Basulto

In the current issue of Contagious Magazine (subscription required), Noah Brier and Faris Yakob of Naked Communications have prepared a tour de force article about the new age of social (meta)data.

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DVR Usage to Blame for Idiotic, Invasive Intrusions -- Adrants

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Where Can Social Media Go?

by: Scott Goodson

My vision for social media is a much broader, much bigger, more invasive media than we can even imagine today. With Gen-y growing up using this medium as their main medium, I only have to look at the boomer generation to see the hundreds of new industries that were created on the back of film and TV with this age group.

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Digital Doesn't Compete

by: Nancy Baym

Does the internet compete with “real life”? This has been one of the (most annoying and) most repeated concerns for about twenty years now, and the answer still seems to be “no.” Digital media are changing our patterns of behavior in important ways, but they are not leaving a decimated trail of old ways in their wake.

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Facebook, MySpace, Second Life, Hi5, Twitter - the Social Networking Wars

by: Scott Goodson

Everyone is being overwhelmed with a flood of requests to join all the different social networking sites. Last night I was invited to the latest one - hi5.

This video sums it up for me...hilarious.

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100 Million Hours of Ads a Weekend?

by: Ilya Vedrashko

You might have already seen Clay Shirky's now famous speech about cognitive surplus given at Web2Expo and the dramatic comparison of the time spent watching TV (200B hours a year in the US) and building Wikipedia (100M hours total).

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Social Networks 2.0 - Data Portability and Gated Social Networks

by: Idris Mootee

I have so many responses from my last post, I wanted to explore that subject more next week so for those who sent me emails or posted here plese bear with me and I will get back to you on those discussions. For now, I want to share some thoughts on social networks. We are all wondering how social networking is likely to evolve once we get past the current hype cycle. It is always good to start from the motivations of these social networks.

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Bookmarkable Advertising

by: Ilya Vedrashko

Last week's news about Rolling Stone and Men's Health running promos where readers are invited to snap images of ads and send them in reminded me of a draft that I've been kicking around for a few months about bookmarkable advertising. It's not finished or polished but, I hope, useful for something.

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US Lags in Social Media Creation, per Survey

by: Scott Goodson

Brian Morrissey of Adweek quotes a new survey that says the US lags behind many other countires in Social Media.

Here is his article:

Consumers in the U.S. and Western Europe are more likely to be passive participants, while those in emerging markets often create content

April 18, 2008

-By Brian Morrissey

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