media consumption

PWC Announces Bright Future for Entertainment and Media Industry

by: Alain Thys

Media and entertainment is already one of the biggest industries on the planet, and by the looks of it, it's getting even bigger. 7.3 percent per year to be exact, and that until 2009. This is at least the take of Price Waterhouse Coopers (PWC) who just released their Global Entertainment & Media Outlook 2005-2009, in which the billion dollar growth figures fly around like the dot-com days were back again.

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30-49 Year Olds Drive New Media Consumption

by: Alain Thys

If you thought new media and technology trends was for the kids, think again.  A recent study by Pleon has revealed that more than 90% of European internet users of all ages also sport at least one other multi-media device.  54% have two and 35% own three or more.

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Kids Can Surf Before They Can Write

by: Alain Thys

32 percent of US kindergarten kids know how to surf the internet (typically under adult supervision).   In a way this is nothing new to me, as my 4 year old has by now also mastered the basic functionalities of Windows Media Player, and is planning to up the bar to writing emails to mom.

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Marketeer ... Can You Reach Me?

by: Alain Thys

Recently I placed a few posts on the changing nature of media consumption which basically started me thinking about my own media consumption.   That was when the magnitude of the new consumer behaviour hit me.

The bare facts:

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US 18-34 Year Olds are Rapidly Changing Their News Consumptions Patterns

by: Alain Thys

If you ever needed any more convincing that the nature of media-consumption is changing, have a look at the research findings of Abandoning the News by the Carnegie Corporation (note: the juicy bits start from Slide 15 onwards).

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Deloitte Study Hints at Benefits of Media Fragmentation

by: Josh Hawkins

In a study released on April 20 (click here for PDF), Deloitte reports that while the increasingly fragmented media environment signals big trouble for mass media television market, it also provides new opportunities for content providers and marketers who learn to leverage new formats and devices. Deloitte's Tony Kern explains:

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