media consumption

by: Lynette Webb

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by: David Armano

No big surprises here.  Latest study shows that teens are not watching TV as much as they used to—and only one in four can name the major networks.

by: Alain Thys

by: David Polinchock

Once again, another great example of what's wrong with the advertising industry. Who wants to have their IM's clogged up with all kind of marketing messages? Anyone? And while I have seen some great uses of IM technology in the past, it involved creating custom IM interfaces, not simply doing programs with existing IM systems.

by: Ilya Vedrashko

by: Ilya Vedrashko

Terry Heaton at the Digital Journalist argues that the world of fragmented media doesn't spell death to advertising but calls for a different model. Instead of launching massive campaigns that exceedingly look like Napoleon's march to Russia, he urges marketers to create what he calls "advertising pieces."

by: Ilya Vedrashko

I am not really sure what to make of this article in Media Post, so here's a direct quote:

by: John Sviokla

Many years ago Peter Drucker pointed out, with the clarity that few management writers achieve – that corporations exist to create customers and serve them.  Marketing is the art of creating customers.  (It is true that assessing great management writers is like judging a strength contest among toddlers; nevertheless…)

by: Ilya Vedrashko

John Battelle wonders: "What if there was some kind of TelevisionRank that noticed, in real time, what people were paying attention to, right now? Where moments like the [Fox News' live coverage of trial] rose to the top of a television index in real time, so that at any time, anyone could ask of the web: What are people watching, right now?

by: Alain Thys

There’s a perfect storm brewing in television land. Changing media consumption patterns mean people watch less TV.  Advertisers shift money away from the screen to other media. And to make things really interesting, both Googlewood and the cable companies are gearing up to disintermediate the broadcasters.   Time to pack up ?  I don't think so.