media consumption

Data: Gamers Are Heavy Media Consumers

by: Ilya Vedrashko

Universal McCann has released that part of its Media in Mind study that deals with gamers (all reports here, a direct link to the 2-page pdf here).

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the consequences of 'modern' life

by: danah boyd

Yesterday's UK Telegraph printed an open letter from numerous academics, professionals, and artists concerned about the health of youth. The piece, signed by hundreds, is called: Modern life leads to more depression among children:

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Comparison of Reach and Time for US TV and Web Properties

by: Lynette Webb

This chart compares the reach and time spent for different TV and web properties, for the month of July 2006 among US 12-24 year olds. I think it’s interesting for a number of reasons.

 

 

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8-18 yr olds in US Spend One Quarter of Media Time Using Multiple Media

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US 12-24 yr olds spend 20% longer online than a year ago

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Focalyst Researches the Online Market

by: Dick Stroud 

Half of all Americans over age 60 use the Internet, as do more than 80% of Baby Boomers, according to new research from Focalyst, a joint venture between AARP and The Kantar Group, one of the world's largest research and consultancy networks.

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The Consumer Isn't a Moron, She's Your Mum

by: Alain Thys

Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch TV?  That's why I decided to check for a moment whether the surf, game and PVR behaviour of my parents and in-laws are anomalies or whether they are part of a broader movement.  In this process I found a few interesting bits of information.  They don't constitute "scientific" proof, yet should make you think.

YouTube

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A Good Report That Deserves More Attention Than It Will Get

by: Dick Stroud 

Creston (a marketing agency) has published an interesting report about the way young people use communications channels and its impact on marketing.

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Trends and substitution between media platforms

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From Mass Media to Masses of Media

by: Lynette Webb

 Click image to enlarge.

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