media agencies

Media = Maths + Magic

Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media.

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On MediaBids and the Art of Selling Ads (paid review)

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Media Agencies Are Getting Younger

by: Dick Stroud

The IPA’s 2007 Agency Census has just been published. I rushed to see what was happening to the age of agency staff. Wow, the percentage of under 30s are increasing.

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