measuring

The following is a video of my presentation Measuring our way to future success at the Digital Marketing in 1 day conference in Bussum, the Netherlands.

Thanks to for filming it all on his Flip camera and uploading it to youtube.com.

by: Jonathan Salem Baskin

I'm having a hard time keeping a straight face as I read some of the latest commentary on the utility and measurement of social media.

It's not that the folks doing the commenting aren't really smart and well-intentioned. Rather, it's just that I can't help but be reminded of participants at a UFO conference, presenting detailed analyses of smudged photos and heartfelt abductee testimonies. The sincerity of evangelists doesn't make their conclusions any more true, or believable.

by: Mark Rogers

How do you build brands post-Google?

As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

by: Sigurd Rinde

Every year organisations have a tradition where they create a naivety scene, a seasonal activity called

budgeting.

It comes in the form of a tug-of-war between those who crave high income figures and low cost estimates so they look good and can keep up the pressure on their underlings - and the forces who fight for more leeway and less pressure so they can have an easier life next year.