by: Jonathan Salem Baskin
I'm having a hard time keeping a straight face as I read some of the latest commentary on the utility and measurement of social media.
It's not that the folks doing the commenting aren't really smart and well-intentioned. Rather, it's just that I can't help but be reminded of participants at a UFO conference, presenting detailed analyses of smudged photos and heartfelt abductee testimonies. The sincerity of evangelists doesn't make their conclusions any more true, or believable.