measurement

Measuring Facebook: Chinwag Insight 2011

Guest Post by: Monica Shaw

Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.

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The Basics of Social Media ROI

The last post of our guide to Getting Started in Social Media looked at measurements and how brands should be ruthless about ROI. This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also quite amusing in parts and so is Required Reading this week at FreshNetworks

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Why Measure Engagement?

by: Ilya Vedrashko

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The formula for engagement: source

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'The U.S. Is a Failure at Innovation' according to Bruce Nussbaum of B-Week. What Are They Talking about Here?

by: Idris Mootee

Bruce Nussbaum’s (B-week) wrote a post with the title “The U.S. Is A Failure At Innovation.” That caught my attention. What was he talking about? Despite what's going on today, I believe US is still the most innovative country in the world and there are plenty of examples and reasons.

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KPIs and Metrics - More on Online Community Measurement

by: Matt Rhodes

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching and about the metrics they are going to measure and the KPIs they will report on.

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Combining Online and TV to Boost Brand

by: Matt Rhodes

Recent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.

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Measuring Word of Mouth

by: Mark Rogers

How do you measure word of mouth? The increasing importance of social networks to brands and advertisers has raised this problem very sharply in the last few weeks. Media owners, pharmaceutical companies, automotive manufacturers all need to know the same thing: how am I doing?

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Benchmarking Brands without Features

by: Mark Rogers

When you are selling a product with features - like a car or a piece of functional equipment - the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do the same as product A? With service industries conversations are full of feedback about the minutiae of how the service is delivered, complaints about mistakes, but delight about good things.

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What Is Social Media?

by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

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How To Measure Social Media

by: Scott Goodson

Making a Splash with Social Media Measurement

Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.

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