measurement

Guest Post by: Monica Shaw

Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.

The last post of our guide to Getting Started in Social Media looked at measurements and how brands should be ruthless about ROI. This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also quite amusing in parts and so is Required Reading this week at FreshNetworks

by: Ilya Vedrashko

The formula for engagement: source

by: Idris Mootee

Bruce Nussbaum’s (B-week) wrote a post with the title “The U.S. Is A Failure At Innovation.” That caught my attention. What was he talking about? Despite what's going on today, I believe US is still the most innovative country in the world and there are plenty of examples and reasons.

by: Matt Rhodes

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching and about the metrics they are going to measure and the KPIs they will report on.

by: Matt Rhodes

Recent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.

by: Mark Rogers