McDonalds

August 19, 2008

McDonalds Is Launching Their Own Virtual World. This Is Smart Business.

by: Scott Goodson

What can we learn from McDonald's creating their own virtual world? That they are moving into their own customized world says one thing to me, that it will become more valuable for brands to create and curate their own virtual worlds rather than joining existing public virtual worlds.

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young, virtual worlds, retail marketing, Scott Goodson, McDonalds
January 25, 2008

Starbucks Trying to Cut Buyer Pain

by: Roger Dooley

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neuromarketing, buying pain, Starbucks, Roger Dooley, McDonalds
January 24, 2008

Starbucks Rips Another Page from the McDonald's Playbook

by: Dominic Basulto

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innovation, branding, Starbucks, McDonalds, Dominic Basulto
November 21, 2007

Starbucks vs. McDonald’s: Coffee War Heating Up

by: Roger Dooley

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AP Report, neuromarketing, Starbucks, Roger Dooley, McDonalds
September 3, 2007

Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

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CSR, green marketing, David Wigder, Web 2.0, McDonalds, Sun, research, blogging, digital media, strategy, brand engagement
July 24, 2006

McDonald's Counter-Strike Map

by: Ilya Vedrashko 

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in-game advertising, Counter Strike, McDonalds, Ilya Vedrashko, gaming
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