Matt Rhodes

 The biggest group on Facebook are not university or college students, or even people in their 20s in their first job. According to analysis by iStrategyLabs, the biggest group of users on Facebook are 35-54 year olds.

There’s a misconception that everybody ‘gets’ social media. That everybody is taking part. And that business, in particular, are all developing social media strategies. This just isn’t true. Whilst we have witnessed a monumental rise in social media use over the last 18 months or so, there are still some who are significantly more innovative than others.

I’ve spent the last ten days with no Internet and very little access to English-language news sources. On my return I turned to my three favourite sources for getting up to speed quickly on what’s been happening: BBC News, Twitter and Google. The first of these for an overview of what had happened and the last two to really delve into some depth, to find out what people have been saying and to see what’s really been happening.

by: Matt Rhodes

Sometimes, if not most times, the best solution is also the simplest one. Why develop a complex device to connect two irregularly sized shapes when a bit of sellotape will do? Why ask people a series of complex questions about improving your product when what you really want to know is “how could we do things better”? And why provide complex levels of interactivity and engagement on your website when all you want is to get a few conversations going?

This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. We’ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens.

by: Matt Rhodes

by: Matt Rhodes

by: Matt Rhodes

by: Matt Rhodes