Matt Bamford-Bowes

The Five Things That Will Make Mobile Marketing Even Bigger in 2011

Thanks to my good friend and future business collaborator David Fieldhouse for this five quick predictions for mobile in 2011. In all honesty, Dave could have written a list three or four times as long as this, yet managed to condense his fantastic knowledge into five simple points. These are the things that Dave, founder of Lucidity Mobile, believes will be happening for brands in 2011:
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What Will Make Social Strategies Even Better in 2011

I tried to shy away from creating lists about things, top tens and how to's in 2010. However, its clear that they have their usages and fortunately mine aren’t selfishly about driving SEO, these are about genuine beliefs in what I think will make Social Strategies even better in 2011.

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Future Agency Models: The CrowdSourcing Agency: Victors and Spoils

In the second of our looks at future agency models, I thought we would take a look at one which seems to be making a few waves; Victors and Spoils. A heady crescendo of creativity and crowdsourcing, Victors and Spoils' aim is to be an agency..

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Leaks and Hacks: Uncontrolled or Controlled Marketing

Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure” of products happens.

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To Pirate or Not To Pirate. This Is the Answer.

A really nice infographic here from I think potentially a couple of months old now, but still very thought provoking really. Perhaps pirating isn’t just about the cash, its about the experience as well…

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How to Produce a Great Twitter Ad

Look at Google trends or any social media blog and the topical discussion point is around the fact that Twitter have announced their new ad platform. The best description of this slightly strange mechanic I have heard to date has come from Mashable:

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Social Media: Programmes not Campaigns

“Its a tactical social media campaign”

There are a couple of reasons I disagree with this statement, but there are also some reasons to agree with this. The main reason I disagree with the phrase “tactical social media campaign” is that viewing social media as a campaign creates large masses of digital debris floating through the blogosphere/twitterverse/facebookalaxy (delete as appropriate).

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What Twitter Has Taught Us About Ourselves

Recent blog posts I have read today have stated that the Twitter era is now over, everything is moving hyper-local. I don’t believe this for one second. Perhaps users are getting bored of Twitter, but Twitter has taught us a lot of things about the way we organise, communicate and participate. I don’t see it dying, Twitter for me, is simply a symbol of the desire for real-time communications.

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One to Watch:

An interesting development in news publications, but to be honest one I cannot see rivalling traditional means of taking in news. By traditional I mean blogs and journalists. It does have a very interesting niche to fill, but I ponder if its a niche which hasn’t needed to be created.

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