Matt Bamford-Bowes

Who Owns the Social Conversation. And Does It Actually Even Matter.

Debate has raged since Facebook launched about who owns the social conversation. Should it be PR agencies, because as Andrew Bloch puts it in a recent article in Campaign because they “are the experts in telling the story, not selling the story”. Should it be Creative Agencies, because they can react quickest with content and creativity, plus they have some of the best writers in the business. Or should it be in-house agents working for the brand, as they are closest to the brand heartbeat.

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Trends: Music as the Answer to Declining Box Office Numbers

In our Brooklyn Brothers Cultural Brainfood, I was suprised to see the difference between Avatar 3D’s first weekend takings of $27m and Call of Duty’s first day takings of $360m. It's not suprising to see this difference given the price difference between the two. I am assuming Avatar tickets were on sale at $10, so thats 2.7m viewers and Call of Duty were at $49.99, so that’s 7.2m purchasers.

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The Social ROI Project: Storm in a Teacup

Apparently, this is how you calculate the ROI of social media. But let me expand further below the jump…

It was the moment people in the room had been waiting for. The presenter was at the start of his presentation into Social Media Effectiveness. The slide was a picture of a cup of tea.

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Digigen and the Tin Man Join the Futurelab Blog

Well, actually it’s Matt Bamford-Bowes, a strategist and social media expert who focuses on some of the “deeper” aspects of digital life and the way it affects brands, people and the world at large. 

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The Social Planning Framework v.1.0

This could be my Jerry Maguire moment. Putting my neck on the line and saying, I don’t agree with a lot of what goes on within the social media industry. There is a lack of clarity in what we do, even though we tell clients to be open and transparent. There is a lack of rigid and reliable understanding of effectiveness, with little use of the genuine meaning of effectiveness e.g. business, campaign, advertising ROI.

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Social Culture Leads, Social Strategy Directs, Social Tactics Do

Lead, Direct, Do. Its not a bad starting point for thinking about social. I was triggered to think about this after reading an interesting post on HBR (Link Here). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social.

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The Acceleration of the Technology Incubator Fund

In the last week, I have read about three really interesting technology incubator funds. These funds are set-up to specifically identify, test, review, and propose ways that brands can be using technology in the future. The most obvious ones that I have read are BMW, Google Africa, and MIT SENSEable City Labs.

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Why Bad Research Could Kill Social Media’s Credibility

I recently had a really interesting conversation with a favourite client. We “clashed” over a chart I produced saying that insight and data are what drives digital strategy. The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. Interesting.

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Why the “Like” Button Is Less Valuable than You Think

For many, there is a desperation for a “Like”. As one of the planners said here the other day, if someone asked you “do you like me?” in every single conversation, you would probably hit them or think they were a bit weird. 2010 has certainly be the year of the “Like” and fortunately, in 2011 sensible people will be trying to put a value on what this actually means.

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The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

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