B2B Social Media Myths – My Favorite Lessons from Jay Baer at MarketingSherpa’s B2B Summit

Guest Post by: Maria Pergolino

They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces.

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80% of Your New Customers Think They Found You

by: Jon Miller

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

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