If you're like me, you shoot the breeze with marketer friends (as well as friend friends and family) about brands, especially those that run ads that either float to the sky like poetry or crash like a gulp of overcooked pasta. I've decided to try to make these ideas available to those brands...sort of an open source medic service, teeing-up ideas from the crowd that are unqualified, probably impossible to do, and otherwise make perfect sense.
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing.
Movement marketing has proved it isn’t just a passing fad. It’s become a necessity. Shouting at customers, through traditional advertising and marketing routes such as TV, radio and magazines, just doesn’t work.
Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?” His question was based on “The Last Lecture” by Randy Pausch.
Well, another year has all but come and gone and, sadly, so have many dreams of selling stuff at full price. So it's a good time to reprise a holiday favorite here at The Bulb, with apologies to the anonymous authors who penned it in the mid-19th century (and invented the modern idea of Santa Claus in doing so).
Last weekend I had an interesting experience. On Friday and in part Saturday I participated in the International Marketing Congress in Ghent. On Monday, I was at TEDxBrussels, which by now has become the biggest TEDx in the world. The two events couldn’t have been more different.
Either we are in an age where Marketing and PR teams have become less careful about how they control privileged information about their products, or we are entering a new marketing age where “controlled exposure” of products happens.