Martin Lindstrom on Marketers’ Manipulation

Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.

Continue Reading

Bright Lights Project: Better Marketing Decisions

In case you haven't noticed, there's no shortage of creative thinking in the marketing world. We're awash with bold, innovative ideas that scuttle old ways of delivering content, while often times daring the truths that have survived the tests of generations (not to mention defying the laws of accounting and physical cause-and-effect).

Continue Reading

Coffee Marketing: Why So Romantic?

Guest Post by: Monica Shaw

Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.

Continue Reading

Bright Lights Project: MSI

Chicago's Museum of Science & Industry ("MSI") had a great idea last year: let someone from outside the institution literally "live" there for a month, and let the public see the place through her or his eyes. Sour grapes alert: I applied for the job, but found myself among a few thousand others who lost out to a plucky twentysomething who went on to be utterly boring and forgettable.

Continue Reading

Sam Rosen on the Future of Media

* What are some of the different views of the value, role, and best approaches to paid, owned, and earned media?

* Why are conversation and storytelling so important in today’s media?

* How can companies use content to make people’s lives better?

Continue Reading

Facts or Gut Instincts? What Makes for Better Marketing Decision

Bright Lights Project: Stock Markets

When I came up with the idea of writing a Bright Lights essay about stock markets, I was really thinking about brainstorming how retail financial services brands could better address the current gaping void between what's happening in the markets, and the needs of individual investors for meaningful and reliable information about it.

Continue Reading

Storytelling and TV Advertising (No Story, No Glory)

When I was cleaning out my hard-drive earlier this week, I came across this presentation I did last April at the VTM Day (where I had the honour of sharing the stage with my hero Luc Besson :-)

Continue Reading

A New Evaluation: the 10 Lessons of the Brand Utility

The brand utility has become an established phenomenon and there are inspiring success cases. But the App stores are also full with apps that will never be found, let alone be used.

Continue Reading

Hell Hath Frozen

Wait. Let me pinch myself. Burger King is forsaking its mascot in favor of food and experience content in its marketing. Gap has admitted that its marketing stinks, especially the mannequin campaign for Old Navy? No, a pinch isn't enough. I need a stiff drink, but only after I let out a loud, obnoxious, self-congratulatory I told you so

Continue Reading
Subscribe to RSS - marketing