marketing

Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.

In case you haven't noticed, there's no shortage of creative thinking in the marketing world. We're awash with bold, innovative ideas that scuttle old ways of delivering content, while often times daring the truths that have survived the tests of generations (not to mention defying the laws of accounting and physical cause-and-effect).

Guest Post by: Monica Shaw

Remember the good ol’ Nescafe Gold Blend adverts? Two lovers, intertwined in a web of passion, romance and instant coffee. Then there’s Nespresso, whose recent ads starring the debonair George Clooney call Nespresso the “rich, sensual, intense, unique” hero of the coffee world.

Chicago's Museum of Science & Industry ("MSI") had a great idea last year: let someone from outside the institution literally "live" there for a month, and let the public see the place through her or his eyes. Sour grapes alert: I applied for the job, but found myself among a few thousand others who lost out to a plucky twentysomething who went on to be utterly boring and forgettable.

* What are some of the different views of the value, role, and best approaches to paid, owned, and earned media?

* Why are conversation and storytelling so important in today’s media?

* How can companies use content to make people’s lives better?