marketing

Why Not?

There are certain marketing tactics that drive me nuts, and one of them is using any excuse to capture attention. So I regularly rail against stunts like Old Spice’s viral videos, which I liken to purposeful car wrecks on the side of the purchase funnel road. Its latest — Muscle Music, which features a guy getting his muscles shocked as if his body were playing a song — has accrued 7 million views on Vimeo and almost a million on Facebook.

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How Do You Explain Marketing to a Six-Year Old?

The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.”

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Mike Fox on Marketing at Facebook

What are some of the latest developments in Facebook marketing? How is Facebook changing the nature of brand-building?

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Marketing's Revenge

Now that we’re starting to see the first class of major brand CMOs who embraced the inanity of non-marketing marketing via social media bite the dust, their former employers are acknowledging the fundamentals of smart marketing…albeit with new twists and technologies.

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Why Price Matters and How It Is Tied Up with Marketing, Service and Customer Experience

In a recent post, I wrote:

“Bob Thompson shared the results of research he had been involved in some years ago. When customers were asked what constituted ‘customer-centricity’ they came up with: product quality/fitness for purpose; customer service excellence; being treated fairly; and price. Bob made a big play, as do others, about price only being fourth on the list. I will be writing a post on the price myth soon.”

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Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 1

by: Jason Miller

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Juice Your Marketing with Dopamine

Dopamine-driven marketing sounds scary, but it’s more common than one might expect. Dopamine is a key element in the brain’s reward system, and when marketers trigger that system they can reinforce behavior and create positive associations.

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Hip Help

brand as business bit:  While perusing the aisles at Target awhile back, I stumbled across these really great packages of healthcare products and fell in love:

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When the Marketing Becomes the Product

What happens when marketing becomes a part of, or eclipses, the product? In a world were products and brands become more and more similar, will products end up as commodities, as invitations in to differentiating services and added value offered through the marketing relationship? And how will this affect marketing?

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Marketing in Times of Singularity

About a month ago I was asked to supply an article for the Ukrainian «Business» magazine. In a short essay I had to reflect on the obscure topics of the Future of Marketing. Would there be brands in 2031? What instruments CMO’s would have at that time? And aren’t we all supposed to be dead in December 2012 how different will the consumer be? This is when I realized that I haven’t written anything like this for a while. The future that I was predicting in Top Ten Trends in Marketing Innovation was about to happen now. However, 2031 was still a longer shot, so I gathered that I can let my imagination fly free.

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