marketing

The Importance of Keeping Your Cool in the World of Social Media Marketing

Written by Jason Miller.

Social media is the Wild West of differing opinions. In a split second you can find yourself receiving a virtual hi-five and then immediately involved in a shootout at the OK corral. This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool.

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Why 2013 Will Look Like 1613, And What It Means For Marketing

Unrestrained commerce. Soapboxes for every possible voice. Loud, endless arguments. False identities. Hidden agendas. Regulators chasing after the latest innovation. People thrown together in explosively novel, sometimes threatening ways, in a place where the rules of normal society don’t seem to apply.

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Ten things businesses should know about what innovation is and isn’t

Innovation is a common topic of debate and strategies in most businesses (be they new or well established). In the current economic climate, and with the huge potential of the likes of social media data, brands are increasingly looking at innovation (large and small) as a way to beat the competition.

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My presentation at the aging2.0 event in London

I recently had great fun presenting at an event organised by aging2.0 and held at the Google Campus in London.  Please have a look at the video and slides.

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Why marketing should not lead the drive towards authentic customer-centricity

The accepted wisdom is that the marketing function and marketers have the best grasp of customers – their lives, their desires, their concerns…..   Along with this is another piece of accepted wisdom: that the marketing function and marketers are customer-centric or they are the function/people who are the most customer-centric in the organisation

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The Evolution Of Digital Display

I've been following John Battelle's thinking on the future of digital display. Earlier this year he wrote a long post on the so-called 'death of display', the rumours of which have been greatly exaggerated.

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How I’d Spend $1.5 Billion To Sell Windows 8

The rumors are that Microsoft is planning to spend between $1.5 and $1.8 billion marketing its newest operating system, Windows 8. It’s a fair guesstimate that we’ll get lots of glossy ads, tons of “content” on social platforms, and pretty much every other trick and tool that a veritably endless amount of money will buy. Some of the stuff will win awards at industry conferences, and some of it will get dinged for being useless.

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Titanic, Meet Iceberg

The ANA’s Masters of Marketing Conference (just concluded Saturday in Orlando, Florida) delivered four days chocked full of advertisers in front of other advertisers advertising their advertising.

Doesn’t that sound like an accident waiting to happen?

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Elegant Goth Lolita

Earlier this month, a guest contributor to the blog Racialicious accused Victoria’s Secret of “fetishizing” Asian women because it packaged a mesh teddy with a matching fan, hair chopsticks, and faux geisha obi belt (pictured on an Anglo model). The predictable social coverage swarm ensued, and now the product has disappeared from the company’s site.

I can’t decide if I’m inspired or depressed by the news.

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Communication – Turning a Media and Content Tool into a Business Instrument

In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument.

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